About Baja

At Baja Beach Wellness, our mission is to empower individuals to look, feel, and live their best through cutting-edge wellness technologies, personalized care, and a supportive community. We are committed to delivering transformative experiences that elevate everyday health and well-being—inside and out.

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Baja Beach was established in 1994 as a tanning salon and quickly became a staple of the Berks County community. Serving the people of Berks County for over 30 years, Baja has always been committed to helping guests look and feel their best.

 

Bridget Holleran Coe is the proud owner of Baja Beach Wellness, now a thriving wellness and recovery brand with four mega wellness facilities. Her journey with the company began at just 16 years old, when she started working at what was then Baja Beach Tanning Club. Through years of dedication and hard work, she developed a deep understanding of the business and a passion for helping others feel their best.

 

In 2020, amid the challenges of the pandemic, Bridget took over as the sole owner of Baja Beach, making it a 100% female-owned and almost entirely female-operated company. Under her leadership, the brand underwent a major transformation, evolving from four staple tanning salons into a premier wellness destination offering state-of-the-art health and recovery services.

 

In 2023, Bridget spearheaded the rebranding of Baja Beach into a wellness recovery salon, introducing a comprehensive range of services designed to enhance physical and mental well-being.  Her vision has been to create a community-focused wellness hub where individuals can recover, rejuvenate, and optimize their mental and physical health.

 

Beyond her commitment to wellness, Bridget is deeply invested in giving back to the community. Baja Beach Wellness has supported many local organizations, with one in particular being SafeBerks, as Bridget continues her grandmother’s mission to support those affected by abuse and domestic violence. Her dedication to empowering others, fostering wellness, and making a lasting impact makes her a standout entrepreneur and leader in Berks County.

 

Under Bridget’s guidance, Baja Beach Wellness continues to redefine the wellness industry, proving that transformation and resilience can lead to both business success and meaningful community impact.